• Now Playing Image

  • Loading playlist...
    Big Jim
    6:00 a.m. - 10:00 a.m.
  • Home
  • Contests
    • KIX Café
    • Contest Rules
  • Hosts
    • Big Jim
    • Brian McFadden
    • Jenn
    • American Top 40 – Casey Kasem
      • American Top 40 – The ’70s – Casey Kasem
      • American Top 40 – The ’80s – Casey Kasem
  • Events
    • Community Events
    • Submit Your Community Event
  • KIX Cares
    • KIX Cares
    • Kitties and K9s
      • Kitties and K9’s Rescue Pet Adoption Zone
  • Features
    • Recipes
    • News, Sports and Weather
    • Pet Adoption
    • Horoscopes
    • Slideshows
    • Daily Comic Strips
    • Crossword Puzzle
    • Sudoku
    • Advice
    • Coupons
  • Contact
    • Contact and Directions
    • Facebook
    • Instagram
    • Get Our Email Updates
    • Advertise
    • KIX 102 App
  • Podcasts
  • search
  • Find us on Facebook
  • Text us!
  • Get our Apps
  • Email Us
Final Four games average 15.3 million viewers, its biggest audience in 8 years

Houston players celebrate after beating Duke in the national semifinals at the Final Four of the NCAA college basketball tournament, Saturday, April 5, 2025, in San Antonio. (AP Photo/Stephanie Scarbrough)

Final Four games average 15.3 million viewers, its biggest audience in 8 years

NEW YORK (AP) — Saturday night’s Final Four games averaged 15.3 million viewers on CBS according to fast national numbers from Nielsen, the most-watched national semifinals in eight years.

The data also includes some out-of-home data. Numbers are expected to increase when the final numbers are released Tuesday morning.

Some of the increase can be attributed to changes in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska.

It was previously the top 44 media markets, which covered 65% of the country.

The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes.

Another reason for the increase over last year is that the Final Four alternates between CBS and TBS, TNT and truTV. CBS has Final Four in odd-numbered years while it is on cable in even-numbered years.

Houston’s 70-67 victory over Duke in the second game averaged 16 million viewers, making it the most-watched game of this year’s March Madness.

Florida’s 79-73 win over Auburn averaged 14.6 million.

The tournament through Saturday is averaging 9.9 million viewers on CBS, TBS, TNT and truTV. That is a 2% increase from 2024.

Recent News

Star Spangled Block Party

Longtime WRAL anchor Charlie Gaddy dies at 93

KIX Kitties and K9s: Meet Thumper and Chef Boyardee!

From Ditch Lilies to Showstoppers: Growing Daylilies in North Carolina

KIX Kitties and K9s: Meet Slim!

Kevin Talks to Mike Love of the Beach Boys!

KIX Kitties and K9s: Meet Cavatappi!

KIX Kitties and K9s: Meet Scully!

Meet Illicium: A Shade-Loving Shrub with Personality

KIX Kitties and K9s: Meet Moonpie!

  • 94.7 QDR Today's Best Country

  • La Ley 101.1FM

Copyright © 2025 WKIX-FM. All Rights Reserved.

View Full Site

  • Advertise
  • Privacy Policy
  • Terms of Service
  • Contest Rules
  • EEO
  • Public Inspection File: WKIX-FM
  • Public Inspection File: WKJO-FM
  • Public Inspection File: WKXU-FM
  • Employment Opportunities
  • FCC Applications
Powered By SoCast