Would you use it?!

Einstein Bros. is making this foray into beauty products. Yes, as in the bagel company.

The company’s launching a limited run of Cheesy Shampoo and Wakin’ Bacon Conditioner as part of a promotion for its Cheesy Wakin’ Bacon Breakfast Sandwich. Like the meal, which combines eggs, bacon, and cheddar on a six-cheese bagel, the set smells like it popped right out of the oven. The bacon has a smoky, pork-like scent that grows stronger as you suds up, though the Cheesy Shampoo tested smelled more like a Buttered Popcorn Jelly Belly than cheddar. Read more via delish.com