Yes, lady snacks are coming.
Talking about Doritos, the female executive pointed out that men and women eat the chips very differently. She said, “A lot of young guys eat the chips . . . and they lick their fingers with great glee,” while women, on the other hand, don’t. “They don’t like to crunch too loudly in public, and they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor in their mouth.”
The lady snacks will not only offer a cleaner eating experience, but, according to Nooyi, they’ll also answer the question, “How can you put it in a purse? Because women love to carry a snack in their purse.” The C.E.O. told Freakonomics that the company is “getting ready to launch a bunch of them [lady snacks] soon.” Read more via salon.com